During my time with Hybrid, I have had the privilege of leading campaign for their Undergraduate intake of 2024/25 and their Reputation campaign. These were both launch in conjunction with Bradford launching their City of Culture program, resulting in a beautiful synchronisation of campaigns. From a design standpoint both of these tasks, although for the same institution varied completely.
The Undergraduate campaign needed creative that spoke to the younger audience of Bradford; focusing on real, unpolished imagery and utilsed stickers as a brand stamp that students were then able to take as guerrilla marketing aspect and place them around campus, the town or on their belongings.
My responsibilities encompassed art and video direction, designing the visual identity, creating compelling video content, developing a tool-kit for the in house team to take on.
Agency: Hybrid. Client: University of Bradford.
The Reputation campaign was used to highlight some of the truly incredible research and humanitarian work that the University of Bradford is doing. Through design collateral and a video highlighting some of the significant people spearheading this work, the word was spread. Played at a huge football match, it began to be picked up by various news outlets and created the shift to which we were aiming to achieve.
