For my final project at Pedestrian Group, I was art director for the launch of their brand new TV channel sitting on 9NOW. I was tasked with the words “chaos and colour”, making an identity for the bumpers that sat in between the shows. As this was a completely new format, we needed the creative to be distinctly bizarre that it sat in audiences minds and become instantly recognisable.
This was my dream project as I was able to sit in the room from the get-go, brainstorming ideas to then following the project through to physically being on set ensuring each frame had all the right elements within it. This truely cemented my love for art direction which is something I’m really eager to explore within my creative career in the future.
As seen on: The Guardian, Mumbrella, Media Week and more.
