For my final project at Pedestrian Group, I was put in charge of Art Directing the creative for the launch of their brand new TV channel sitting on 9NOW. I was tasked with the words “chaos and colour” and to make and identity for the bumpers that sat in between the synced shows that are to sit within the channel. As this was a completely new format and channel we needed the creative to be so distinctly and jarringly bizarre that it sat in audiences minds and become instantly recognisable.
This was my dream project as I was able to sit in the room from the get-go, brainstorming ideas to then following the project through to physically being on set ensuring each frame had all the right elements within it. This truely cemented my love for art direction which is something I’m really eager to explore within my creative career in the future.
As seen on: The Guardian, Mumbrella, Media Week and more.
